Skip to content
PCE Pet Care EssentialsNational Pet Register
Microchipping Compliance Pet Tracking Professionals Loyalty Buy microchips Become a PCE Member
  1. Home
  2. Legal
  3. Complaints Procedure
Standards and conduct

Complaints Procedure

How to complain, how we handle it, and what to do if you remain dissatisfied

Version
1.0
Last updated
30 September 2026

Issued by Sandbox Corp Limited, a company registered in England and Wales under company number 17485326, whose registered office is at 21 Ellis Street, London, England, SW1X 9AL, United Kingdom, trading as Pet Care Essentials and as PCE.

Contents

  1. 1.WHAT THIS COVERS
  2. 2.HOW TO COMPLAIN
  3. 3.WHAT HAPPENS AND WHEN
  4. 4.IF YOU REMAIN DISSATISFIED
  5. 5.LEARNING FROM COMPLAINTS

We would rather know when something has gone wrong. This procedure explains how to tell us, what we will do, how long it will take, and where you can go if you are still not satisfied.

1. WHAT THIS COVERS

1.1

This procedure covers complaints about any PCE product or service, including microchip registration, PCE Membership, the Smart Tag, Search and Rescue, Pet Wallet, the reunification line, a trade account, implanter training and the Breeder Payouts Programme.

1.2

It also covers complaints about how we have handled your personal data, although you may also complain directly to the Information Commissioner's Office at any time.

1.3

It does not cover disputes between members arising from an introduction made through Pet Nanny or a community feature. Those are between the members concerned. We will still look at a report that a member has breached the Acceptable Use Policy.

2. HOW TO COMPLAIN

2.1

You can complain:

  1. (a) by telephone on 0800 000 0000;
  2. (b) through the contact form at pce.org.uk;
  3. (c) by email to [complaints@pce.org.uk]; or
  4. (d) by post to Complaints, Sandbox Corp Limited, 21 Ellis Street, London, England, SW1X 9AL, United Kingdom.
2.2

Tell us your name, how to contact you, your microchip number or account number if you have one, what happened, when it happened, and what you would like us to do.

2.3

If you need help making a complaint, or need us to communicate in a particular way, tell us and we will make reasonable adjustments.

2.4

You may ask someone to complain on your behalf. We will need your authority before we discuss your account with them.

3. WHAT HAPPENS AND WHEN

StageWhat happensTimescale
AcknowledgementWe confirm we have received the complaint, give it a reference and tell you who is handling it.Within 2 working days
Stage 1, reviewA member of the customer team investigates, speaks to anyone involved and gives you a written response setting out what we found, what we will do and why.Within 10 working days
Stage 2, escalationIf you are not satisfied, ask for escalation within 28 days. A senior manager who was not involved in the original decision reviews the file afresh and issues a final response.Within 20 working days
Urgent mattersA complaint about a live lost pet case, a suspected misuse of the register or a suspected data breach is escalated immediately and does not wait for the normal stages.Same day
3.1

If we cannot respond within a timescale we will tell you why and give you a new date.

3.2

Our final response will say that it is our final response, so that you know the internal process is complete.

4. IF YOU REMAIN DISSATISFIED

4.1

Data protection. You may complain to the Information Commissioner's Office at ico.org.uk, by telephone on 0303 123 1113, or at Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF.

4.2

Consumer matters. You may seek advice from Citizens Advice on 0808 223 1133 or at citizensadvice.org.uk. You may also report a trader to Trading Standards through Citizens Advice.

4.3

Microchipping regulation. Concerns about how a database operator is meeting the conditions in regulation 7 of the Microchipping of Cats and Dogs (England) Regulations 2023 may be raised with the Department for Environment, Food and Rural Affairs.

4.4

Animal welfare. If you believe an animal is suffering, contact the RSPCA on 0300 1234 999 or your local authority. Do not wait for a complaint to us to be resolved.

4.5

Courts. Nothing in this procedure affects your right to take legal action.

5. LEARNING FROM COMPLAINTS

5.1

We record every complaint, the outcome and the cause.

5.2

We review complaint data quarterly and report trends to the board, so that recurring problems are fixed rather than repeatedly compensated.

5.3

We keep complaint files for six years from closure.

Other legal documents

Legal

  • Website Terms and ConditionsTerms governing use of the Pet Care Essentials website
  • App Terms and ConditionsTerms governing use of the PCE mobile application
  • Membership Terms and CancellationThe agreement between you and PCE for the £7.99 per month membership subscription
  • Microchip Registration Terms and ConditionsThe agreement between you and PCE when you register a microchip on the national pet register
  • Acceptable Use PolicyStandards that apply when you use PCE services, submit content or contact other members

Your data and choices

  • Privacy PolicyHow Pet Care Essentials collects, uses, shares and protects personal data
  • Cookie PolicyCookies and similar technologies used on the PCE website and app
  • Marketing and Outreach PreferencesHow PCE contacts you, the difference between service and marketing messages, and how to change your preferences
  • Data Protection and Subject AccessYour rights over the personal data we hold, and how to exercise them

Standards and conduct

  • Complaints ProcedureYou are reading this document
  • Database Operator ObligationsHow PCE meets the conditions imposed on pet microchip database operators
PCE Pet Care EssentialsNational Pet Register
Speak to a person 0800 000 0000

Reunification line, open 24 hours a day, every day of the year. If your pet has been found and scanned, call this number first.

Contact us Pet professionals

General enquiries 0333 000 0000, Monday to Friday, 9am to 5.30pm. Written enquiries through the contact form receive a reply within two working days.

Legal

  • Website terms and conditions
  • App terms and conditions
  • Membership terms and cancellation
  • Microchip registration terms
  • Acceptable use policy

Your data and choices

  • Privacy policy
  • Cookie policy
  • Manage cookie preferences
  • Marketing and outreach preferences
  • Data protection and subject access

Standards and conduct

  • Complaints procedure
  • Database operator obligations
  • Accessibility statement
  • Modern slavery statement
  • Report a concern

Official guidance

  • Microchipping rules, GOV.UK
  • Pets and animal welfare, GOV.UK
  • Controlling your dog in public
  • The 2023 Regulations, in full
  • Animal welfare in Wales, Llywodraeth Cymru
Pet Care Essentials (PCE) is a trading brand for Sandbox Corp Limited. Registered in England and Wales. Company number 17485326. Registered office at 21 Ellis Street, London, England, SW1X 9AL, United Kingdom. ICO Registration Reference ZC262815.
Visits to this site 0